FIGS x Team USA
For the first time in Olympic history, healthcare professionals were given an official team uniform. As copy lead for the FIGS x Team USA collection, I oversaw experiential and international copy assets. For our NYC takeover, I poured over a dozen activations featuring products, signage, menus, and even bandages. Once our Awesome Humans arrived in Paris, they received an exclusive FIGS Welcome Guide and information packet edited by moi.
Scrubs That Don’t Suck
We invited HCPs to recycle old, non-FIGS scrubs for FIGS credit, keeping thousands of worn-out uniforms out of landfills.
FIGS in session
Students really should be hitting the books, so FIGS brought spirited fits to colleges nationwide. Copy earned full credit.
COFFEE STAT
Nothing says happy holidays like a FIGS Coffee pop-up. Seasonal copy on signage and swag brought the extra shot of cheer.
