VIOLET GREY | Beauty Copywriter & Editor
Cult beauty destination VIOLET GREY delivers best-in-class inspiration, education, and curation. As editor, I executed the storytelling behind products, collaborations, and launches that earned the VIOLET CODE stamp of approval.
VIOLET FILES editorial content
VIOLET GREY is also home to The Violet Files, a digital editorial publication dedicated to documenting Hollywood beauty culture, interviews, product evaluations, and tutorials. Under leading, former-Condé Nast editors, I pitched, authored, and published articles—here’s a selection.
How to get thicker brows naturally
How to Fight bad skin with good light
EMails on emails on emails
I promoted over 150+ top-shelf brands through editorial, site, social, and campaign marketing copy.
Product categories included skincare, makeup, fragrance, hair care, oral care, personal care appliances, and OTC health and wellness.